Youtube Unveils Mobile Live Streaming and Super Chat
In 2011, Youtube launched live streaming options to its subscribers. This feature was available exclusively to desktops users. Youtube is now rolling out mobile live streaming to channels with more than 10 000 subscribers. Soon, this service will extend to channels with smaller subscriber counts.
Content creators now have a tool that further extends engagement. Early adopters have the power of live streaming in the their hands. This provides a more intimate way to share thoughts and creativity with viewers.
How?
Youtube’s mobile live streaming is done through Youtube’s app. Click on the capture button and you’re live. You can take or choose a photo as a thumbnail and chat in real time. Mobile live streaming uses Youtube reliable and fast infrastructure. Videos can be searched and will still find their way into recommendations and playlists. Users also have the power to protect their content from unauthorised use. As a bonus, users can also take calls, live.
Mobile live broadcasting is nothing new. Celebrities get paid to use Facebook’s and Twitter’s mobile streaming apps.
In response Youtube’s mobile live streaming offer lucrative opportunities through Super Chat, a new live monetization tool for creators in 20 countries and viewers from 40 countries. Super Chat is like front row seats to an event but takes place in a chat room. Through a user fee, users’ chat messages are highlighted in bright colors and stay pinned to the top of the conversation. Welcome to the vip
This new roll out is a game changer for savvy creators. From a marketing point of view, its implications broadens the scope of what it means to truly connect with your audience. Popular Youtube channels like the Young Turks and Platica Polinesia are engaging viewers in fresh and creative ways.