The Revival Of Folk Acoustic Music In Advertising
TODAY’S FOLK ACOUSTIC ROYALTY FREE MUSIC EVOKES A SENSE OF WELL-BEING URGING LISTENERS TO BECOME SOCIALLY RESPONSIBLE.
Do you need your audience to heed the call to action? Big business and folk acoustic music are winning us over with heartwarming advertising video campaigns. All of this thanks to acoustic royalty free music.
BIG BUSINESS AND FOLK MUSIC MAKE FOR STRANGE BED BUDDIES BUT THE LOVE IS REAL.
In an effort to boost brand recognition while promoting social awareness, advertisers are licensing acoustic folk music for video ads at an alarming rate. This comes at a time when social media and review sites like Yelp play a critical role in determining a company’s commitment to the issues that matter the most to Millennials.
But how are they winning us over? Does the answer lie in heartwarming folk music?
MILLENNIALS TRUST PEOPLE OVER BRANDS
Millennials are a finicky bunch.
Corporations go to great lengths decoding Millennials purchase habits.
By 2018, Millennials will have the most spending power of any generation. [Bazaar]
Half rely on word of mouth and blogs to make buying decisions. Many consult Youtube or Reddit before making a buy.
T.V., radio and traditional advertisements no longer have the same effect.
NETFLIX AND CHILL
Millennials prefer on demand entertainment. With Netflix and Tivo on the rise, commercials are seldom delivered to target audiences.
Despite growing trends, corporations are finding ways of fostering deeper relationships with consumers. Traditional advertising mediums are on the decline while online video advertising is soaring. Shared social media videos are surging and so are pre roll Youtube video advertisements. When done correctly, online video advertising provide impressive ROI.
ONLINE VIDEO ADVERTISING STATISTICS:
Enjoyment of video ads, increase purchase intent by 97% and brand association by 139%
People would rather watch videos than read text
One minute of video is equal to 1.8 million words.
90% state product videos are helpful in decision making process
Every minute, over 300 hours of video is uploaded to Youtube
92% of mobile video viewers share videos on social media
After watching a video, 64% of viewers are likely to buy a product online
More video content is uploaded in 30 days than all three major US T.V. networks combined have created in 30 years.
Statistics sourced from: [Insivia]
THE REVIVAL OF FOLK ACOUSTIC MUSIC
Folk music has built in characteristic drawing on feelings of warmth and honestly. From warm acoustic guitars and lush vocals, it is no wonder advertisers prefer this form of music. When appropriate, it reinforces transparency and due diligence.
Companies leave nothing to chance as a single negative tweet may undermine success. Moreover, the perfect song improves shares and likes on social media platforms like Facebook and Twitter. Finally, folk music is often used to reestablish trust following corporate scandals.
Power to the People
Here’s a list of engaging royalty free folk acoustic music designed to bolster honest imagery.